Social Listening-Ritz
I decided to use Ritz as the brand that I will be writing about. I chose Ritz because they have a strong social media presence and I also enjoy their crackers. There seems to be a pretty positive reception to Ritz's social media posts and I have mostly seen kind words. Overall, Ritz is a well-liked company and they do a good job of using social media to promote their brand. Ritz has attempted to distinguish themselves from the other cracker brands by offering a "More for the same" value proposition. Ritz crackers have introduced versatility into their crackers and the different types of them that they offer. Ritz is also using social media to interact with their customers and bring them new recipes to use Ritz in. Browsing through Ritz's social media was interesting because they have a lot of followers but not a lot of interactions with their posts. However this doesn't seem exclusive to Ritz as a brand because they are still getting